We Help Small Businesses Build & Scale Marketing Analytics

Deeper analytics uncovers lurking opportunities to identify meaningful audiences, actions taken on your website, and find what your visitors really love and don’t – it helps make data-driven, business-savvy decisions

Small Business Marketing Analytics that’s Scalable

We design marketing analytics systems that work for your small business today and are ready for you tomorrow. You’ll get clear, actionable data right away — helping you understand what’s working and where to focus.

We don’t stop there.

As your business grows, so do your questions — and our analytics scale with you. From basic performance tracking to deep funnel analysis, multi-channel attribution, and custom reporting, we build flexible frameworks that evolve as your needs change.

No need to rip and replace. Just layer on what’s next.

Marketing Analytics Services we Specialize in

Analytics Framework Setup

We identify an analytics reporting structure that makes sense for your business both now, and as it scales, then we setup your analytics frameworks using Google Analytics 4 and Google Tag Manager.

Funnel Tracking

This is crucial for businesses of all sizes. We identify the most efficient pathways users should take to complete a goal on your website. Then, we track every step along the way to identify pain points, technical fixes, and optimization opportunities.

dataLayers & Coding

We can write dataLayer coding for your developers to install for custom tracking, such as User-ID tracking, and other user-specific or product-specific coding that can enhance your data and provide deeper insights.

A/B Testing

Regular testing allows us to optimize your website structure, your content strategy, and even the content you use on page to identify best with your audiences. Proper A/B testing is critical to optimizing your businesses digital outcomes.

User Journey Optimization

Often, websites aren’t build with specifically identified user pathways that lead visitor pathways to the intended goals. We analyze your business, your goals, and your websites traffic to optimize how users move through your website and interact.

Audience Segmentation

It cannot be overstated: Audience segmentation crucial for all businesses, especially small businesses, to market to the right audiences. We help small businesses identify their critical audience groups to market and re-market, and re-capture.

Conversion Rate Optimization

We evaluate and analyze your businesses selling model, then use knowledge and best practices, regular testing, and analysis to identify key areas of optimization to boost your conversions.

Our analytics implementations are precise, scalable, and tailored to your business’ goals

Our analytics implementations are designed with precision and scalability at their core, ensuring every data point collected aligns with your specific business objectives. By tailoring each setup to your unique needs we ensure that your data accurately reflects customer behavior and website performance.

Whether it’s eCommerce tracking, user journey analysis, or advanced funnel reporting, our implementations provide a robust foundation for understanding your audience and making informed decisions. We don’t just deliver data; we deliver clarity, empowering you to unlock the full potential of your digital presence.

At Gravity Commerce, we go beyond basic setups to ensure your analytics implementation grows alongside your business. As your needs evolve, our scalable solutions adapt to new campaigns, products, or features, keeping your insights relevant and actionable.

Our expertise in Google Analytics 4, along with complementary tools and integrations, ensures a seamless implementation process. With our focus on accuracy, reliability, and long-term value, you’ll have the confidence to optimize strategies, identify opportunities, and achieve sustainable growth.